PPT Slide
Allocating Marketing Spend To Fit The Level of Sales Potential
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
0
1
2
3
4
5
6
7
8
9
10-
19
20-
29
30-
39
40+
Potential Score
No. of Firms in Eau Coolers postcode Area
0%
10%
20%
30%
40%
50%
60%
% penetration rate
Total firms
Penetration rate
10000 ‘Superstars’
High Quality Mail
+ Telemarketing
average 5 coolers/customer
50,000 Direct mail
plus Telesales
average 1.8 coolers/cust
No marketing
average 0.5
cooiers/
cust
90,000
Low Cost
Direct Mail
Average 1.2
coolers/cust
Copyright The pH Group & Symphony Direct Communications Ltd
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