Table of Contents
A Pan European Data Perspective
Examining the issues - sourcing and managing international data
Total Direct Marketing Expenditure
Direct Marketing Spend per Capita
Expenditure by Media type
Research Papers
So What?
Direct Marketing Infrastructure
Data Sourcing
Sourcing Data - the choices
Types of International Data
International Response Lists Consumer
International Response Lists Business
International Compiled Databases
Local Lists
International v Local
List Availability in Europe
So what’s hot in Europe?
What’s not!
International Data Costs
Top 10 Do’s
Top 10 Do’s continued
Top 10 Don’ts
Top 10 Don’ts continued
Where to go for more help and advice on data?
Hot List Web sites
Hot US List Web sites
Impact of Legislation on data collection
Data Protection
Data Protection
Distance Selling Directive
Your own co position
Data management issues in building a pan European database
Critical Success Factors
Critical Success Factors
How good is your data? Top tips
Top tips
Language -Top tips
Top Tips
Data Decay
Data Decay
WHERE TO GO FOR MORE HELP AND ADVICE?
Useful Web Sites
Trade Association sites
Nortel Case Study
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