SHANE REDDING MA (Cantab), F IDM

Think Direct  

Click here for Shane's recent Podcast.

Shane is now an independent consultant, with over 20 years international consumer and business to business direct marketing experience. Her clients include Royal Mail, Financial Times, Dennis Publishing, and the Institute of Directors.  Shane formed Think Direct in 1997 to provide independent strategic direct marketing advice and training.  In addition, Shane is a non executive director for a number of supplier companies within the Direct Marketing sector, providing corporate advice including mergers and acquisitions.

Shane undertakes regular speaking engagements across the UK, in New York, Paris, Brussels;  as well as being an Honorary Fellow and retained lecturer for the Institute of Direct Marketing.  Shane has contributed to various Direct Marketing textbooks including: Royal Mail International's "Marketing Without Frontiers", and the IDM Practitioners Guide to Direct Marketing.

Until February 1997 Shane was Sales Director of MARDEV Ltd a division of Reed Elsevier plc.  Mardev is a leading international direct marketing services company, providing worldwide data, with offices in the UK, USA, Europe, Australia and Asia. Shane was responsible for the sales and marketing of Mardev lists, and worked with major international companies including Time, McGraw Hill, Viking Direct and The Economist Newspaper. The list management and brokerage business was sold in December 1996 to Direct Media International, a subsidiary of Acxiom Ltd.

Shane is a past board member of the DMA (UK) and vice chair of The Federation of European Direct Marketing (FEDMA).

Shane's career in direct marketing started after gaining a degree in Geography, from Cambridge University when she joined IBIS as a graduate trainee. After completing training she helped set up a new division, marketing and selling "The UK Business File" to business-to-business marketers. Worked in the IBIS New York office for 2 years as an account executive looking after American International mailers. Returned to the UK to take up position of Sales Manager, Publisher Services.

In September 1987 made Research Director, responsible for one of the largest list research departments of any UK list company. Also instrumental in setting up new internal list broking department specialising in international business list broking. Founder member of a European consortium of list owners and "Business Lists Europe" whose aim is to provide a quick efficient service for clients needing lists throughout Europe. In September 1988 was a member of the Management buyout team backed by 3i, that successfully took over IBIS. IBIS was subsequently sold to Mardev Ltd. part of the Reed Elsevier Group in November 1994.

Areas of expertise:

Business to Business Direct Marketing
International Direct Marketing
Customer insight (analysis)
How to value your database and put your data on the market
Business Lists/Business Databases

Media Experience:

BBC TV (Working Lunch, Executive programmes)
Local Radio experience ( phone in, "Where did you get my name")
Frequently interviewed by trade press on direct marketing subjects
Public speaking includes: Annual B2B IDM conference, FEDMA Forum, Montreux, DMA Annual Conference (USA), Conservative and Labour Party Conference Fringe Meetings, Royal Mail Roadshows, IDM Diploma Course, London International Direct Marketing Fair.

Trade Association Positions Held:

2005 Current Chair of the IDM b2b Council

1997 Appointed Vice chair of FEDMA (federation of european direct marketing)

1994 Elected to the main board of the UK DMA

1994 Elected to the EDMA board

1994 Chair of UK Direct Marketing Association (DMA) List and Database Constituency

1993 Vice Chair UK Direct Marketing Association (DMA) List and Database Constituency

1991-1993 EDMA List Forum Chair

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Last modified: November 15, 2006